Our 'Digital Social Life of Tweens' event

Yesterday we held an insight event showcasing our recent research study into 'The Digital Social Life of Tweens'.

The presentation was based on our insight study carried out among 11-15 year olds across the UK using immersive self-recorded videos, vox pops, blogging and telephone interviews.

We were joined by a number of guests from brands including Coca Cola, Blackberry and Disney, as well as guest speakers: Tim from Red Bull, Ivan from Jellyworm and Fleur De Force, an influential YouTube blogger with a strong tween following.

The Lounge's director, Sara Gil, with Fleur De Force

Ivan from Jellyworm

The Lounge's MD James presenting 'The Digital Social Life of Tweens'
Tim, Digital Manager for Red Bull

After the presentations there were discussion groups with panels of tweens. They told brand and marketing managers all about their online media diet, what's cool and what's not!

Peace and Pru tell us what's hot and what's not

It was a great atmosphere, and judging from the feedback, everyone enjoyed the morning and got a lot out of it.

You can view the presentation slides online here, as well as The Lounge's Top 10 Tips for marketing to tweens.

If you would like us to come in to present 'The Digital Social Life of Tweens' to you or would like the full insight report, email louise.hayter@theloungegroup.com

Links:

More photos of the event 27/10/10

James Layfield, MD of The Lounge talking to The Evening Standard: London's a real dream for teens (Aug 2010)

James' article in Marketing Week: The Secret Social Life of Teens (July 2010)

Video trailer of The Lounge Group's 'Tweens' research