A&L appoint The Lounge for second year

LOUNGE SHOWREEL

A snapshot of Autumn 2007...

EA IN THE HOUSE

The Lounge teamed up with EA to deliver a fantastic competition which was open to 8 universities across the UK. The team here has delivered 32 events each showcasing the new releases from EA so it’s been a really fun and busy time in the office. So what did they all have the chance to win? A luxury house rent free for 12 months for one student and 3 friends. An amazing prize! Eight students were selected nationwide from a process of elimination events and went head to head to try and win the big prize. Other prizes include a holiday, HD kit for the home, including Flat screen TV and DVD player and a PS3 with games. As the Lounge and the team at EA don’t believe in losers, all the runners up received a Nintendo Wii. The lovely photo shows the winner – Paul Gleave – from Liverpool University. He received the most amount of votes on-line so won the house. Obviously a popular guy. http://www.eainthehouse.com has all the details!

PORTSMOUTH UNI WINS 'THE ENEMY'

10 universities have been competing to win a free gig from The Enemy in a campaign created by The Lounge for trutap (new mobile application) Students at the 10 unis had to vote for their own university to win. The uni with the highest number of votes won the gig. Portsmouth Uni were declared the winners last week and the gig was performed live last night to a massive crowd. The Enemy - who have just got back from touring in Japan - performed a riotous set. Pier Powell of Portsmouth uni said 'I still can't believe that we won it. This is amazing!'

MORE XMAS PHOTOS...

LOUNGE XMAS 2007

It was our xmas team outing yesterday. Twas lovely. Started by skating on mass at Somerset House, followed by dinner and Brazilian dance at 'Guanabara club' in Covent Garden. Final resting place - 'Funk' on Soho Square. Few stragglers made it to 'Bar Italia' on Frith street where espressos were adundant. Seems a bit hazy now but there's something oddly nice about sitting on a pavement in Soho in the middle of winter at half four in the morning... Office is looking pretty quiet today.

A&L MENTOR DAYS SUCCESS!

Over the last year we've worked closely with Alliance and Leicester bank to produce some fantastic 'Mentor days' with 10 Celebrities. They include DJ Trevor Nelson, David and Carrie Grant, Tim Campbell, Chef James Martin, Heat Journalist Lucie Cave and more..! They all gave a day of their time to give one to one advice to new members of the 'Premier 21' Bank account, from Alliance and Leicester. The campaign was so good that we won two awards!! Click on the photos to see the highlights

BBC WORLD SERVICE

The Lounge is proud to have been working with the BBC World Service this year. We have been ensuring that this years 'The Next Big Thing' annual competition to discover new musical talent from around the world, is a huge success. This year is especially significant for them, as they celebrating their 75th Anniversary of Broadcasting. More from BBC Press Office:

From the plains of Africa to the lava pools of Iceland – thousands of unsigned artists from 88 countries entered the BBC World Service’s global talent search. Unsigned artists submitted original music for the coveted title. After road shows in India, Jamaica, Tanzania and Turkey and a global search campaign, BBC World Service is proud to announce the five finalists of ‘Next Big Thing 2007’.

The triumphant act will then perform live alongside a world famous line-up to an audience of over 2000 people at London’s IndigO2 venue at the O2 Centre to celebrate BBC World Service’s 75th Anniversary.

Executive Producer, Simon Pitts, said, "It's a massive opportunity for international exposure. Millions of people around the world will hear the track and it could be the big break someone is looking for."

The final will be broadcast on BBC World Service on 13 December and on BBC World TV on Saturday and Sunday 22 and 23 December.

For media enquiries or interviews, please contact Kate here on kate.brackenborough@theloungegroup.com

The Finals

Listen to the finalists perform live from BBC’s Maida Vale studios and the winner awarded the title of ‘The Next Big Thing 2007' on BBC World Service Radio on:

Thursday December 13^, 2007
09'30, 15'30 & 19'30

Two days later the winner will then perform live for the BBC World Service’s 75^th anniversary celebration. And a programme featuring the entrants’ journey and finalists performing at Maida Vale studios with snippets of the winner performing at the O2 Centre will air on BBC World TV on:

Saturday 22^nd December 1530 & 1930

Sunday 23^rd December 0030 & 0730

Listen at www.bbc.com/worldservice

Or listen on the BBC’s national DAB digital radio multiplex, Freeview channel 710, Sky Channel 0115, Hot bird 8 satellite and Virgin Media

The Lounge | PR Week

THE LOUNGE GROUP were the leading story in last weeks PR Week magazine!

'Targeted at 18- to 24-year-olds, trutap allows users to send instant messages and upload text and pictures for free.
The Lounge Group’s ‘Battle for The Enemy’ campaign will see students competing to achieve the highest number of downloads on trutap. The winning university will be rewarded with a live performance from indie band The Enemy.
The Lounge Group MD of PR Lisa Jedan, who leads the account, will report to trutap chief executive Richard and head of marketing Claritza Diaz.Targeted at 18- to 24-year-olds, trutap allows users to send instant messages and upload text and pictures for free.'

STUCK FOR STAFF EVENT - Leeds - Monday 19th November

Next Monday 19th The Lounge will be attending a ‘Stuck For Staff’ event held in Leeds.

This is a chance for us and other promo agencies to meet and greet new and existing promo staff. We will be on hand with any questions you may have about our campaigns, clients and what opportunities we may have for you!Stuck For Staff if you don’t already know, are a service who provide Promo staff with part time work on an ad-hoc basis for many different agencies. Go to http://www.sfsopenday.com for more info - You would have the opportunity to meet over 100 agencies!If you are currently registered with SFS then it is free entry. (If you’re not, it’s a £3 entry fee - worth it though)

If you come bring with you:

- Some recent photos
- A CV
- Yourself looking gorgeous
- Friends who would also like to get involved!

Monday, November 19, 2007
10:00am - 6:00pm
Queens Ballrooms, Queens Hotel
City Square, Leeds, LS1 1PJ

From Brand Republic...

Samsung turns to Lounge Group for new phone launch

by Clare O'Connor PR Week UK 26-Oct-07, 11:36
Korean mobile phone giant Samsung has turned to youth specialist The Lounge Group to launch its new F210 Purple handset.
The agency, which specialises in targeting under-35s, will capitalise on Samsung’s existing relationship with pop band Girls Aloud. The limited edition of the Samsung F210 will include tracks from Girls Aloud’s new album, as well as ringtones and wallpaper featuring photos of band members.

The Lounge Group will work on a project basis. It will position the purple phone as ‘the fashion and music accessory for autumn,’ according to MD of PR Lisa Jedan. The account team will aim to secure coverage in the fashion and lifestyle press. Samsung head of channel marketing Anne-Sophie Frenove said The Lounge Group was ‘well positioned’ to target Samsung’s core audience of young, fashion-conscious women.

The Lounge Viral #1

There are easier ways to earn money...

Manchester - Arndale Center - 13.10.07

CLICK TO VIEW

Samsung F210 launch with 'Girls Aloud!'

Tonight sees the launch of the Samsung F210 mobile phone, with Girls Aloud playing an intimate gig (invite only) at 'Sketch' night club in Central London. The Lounge have prepared for this for months, and we're looking forward to a very exciting evening! More to follow...

Alliance and Leicester - Manchester Arndale - Promo Activity

High street bank Alliance and Leicester have launched with The Lounge an exclusive celebrity mentoring campaign. This accompanies one of the banks most successful current accounts aimed at the 16-21 yearl old customers (Premier 21). This promo activity in Manchester's iconic Arndale Center was part of a longer running campaign to promote the account and it's benefits. Four Lounge promo staff helped to bring the day to life and helped make it a huge success! Look at their bright orange outfits. They're not available in the shops you know..!

Welcome to The Lounge Blog

Hello. Welcome to our Blog! We have lots going on this Autumn at uni's all over the UK. We'll update this blog with pics and vids. You'll be able to see what we're getting up to and see how you can get involved!

Here's a little taster of one of our previous student campaigns for Virgin Mobile...