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Wednesday 17 October 2007

Alliance and Leicester - Manchester Arndale - Promo Activity






High street bank Alliance and Leicester have launched with The Lounge an exclusive celebrity mentoring campaign. This accompanies one of the banks most successful current accounts aimed at the 16-21 yearl old customers (Premier 21). This promo activity in Manchester's iconic Arndale Center was part of a longer running campaign to promote the account and it's benefits. Four Lounge promo staff helped to bring the day to life and helped make it a huge success! Look at their bright orange outfits. They're not available in the shops you know..!

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