Samsung turns to Lounge Group for new phone launch
by Clare O'Connor PR Week UK 26-Oct-07, 11:36
Korean mobile phone giant Samsung has turned to youth specialist The Lounge Group to launch its new F210 Purple handset.
The agency, which specialises in targeting under-35s, will capitalise on Samsung’s existing relationship with pop band Girls Aloud. The limited edition of the Samsung F210 will include tracks from Girls Aloud’s new album, as well as ringtones and wallpaper featuring photos of band members.
The Lounge Group will work on a project basis. It will position the purple phone as ‘the fashion and music accessory for autumn,’ according to MD of PR Lisa Jedan. The account team will aim to secure coverage in the fashion and lifestyle press. Samsung head of channel marketing Anne-Sophie Frenove said The Lounge Group was ‘well positioned’ to target Samsung’s core audience of young, fashion-conscious women.
Wednesday 31 October 2007
Wednesday 24 October 2007
Friday 19 October 2007
Wednesday 17 October 2007
Alliance and Leicester - Manchester Arndale - Promo Activity
High street bank Alliance and Leicester have launched with The Lounge an exclusive celebrity mentoring campaign. This accompanies one of the banks most successful current accounts aimed at the 16-21 yearl old customers (Premier 21). This promo activity in Manchester's iconic Arndale Center was part of a longer running campaign to promote the account and it's benefits. Four Lounge promo staff helped to bring the day to life and helped make it a huge success! Look at their bright orange outfits. They're not available in the shops you know..!
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