Hello from the Operations Team

Hello all! It is time for us in the operations team to post our first Lounge blog, how very exciting! We take care of all the logistical elements of all the campaigns that take place at The Lounge, whether it be hiring the staff, the venue or the equipment etc. So it’s only fitting that we choose some kind of experiential activity that has really caught our eye.

As a follower of The Lounge you’ll know that we like to do things slightly differently. We don’t tend to do things by halves. To successfully engage with the under 35s our campaigns need to be edgy, quirky and unusual. The leafleting campaign below certainly ticks all those boxes.

This campaign was created for the Red Cross in Argentina to promote the issue of climate change using the tag line ‘grab a leaflet before its too late’, and we think it’s great. Check out the crowd of people in the background, that’s the kind of reaction you want from experiential activity! How many times do you make a conscious effort to move out of the way from leafletters on the street? This leafletter successfully reversed this trend and had people flocking towards him to learn a bit more about the key messages of the campaign.

We have some really unusual, beautiful and eye catching experiential campaigns in the pipeline, so I will be back to tell you a little more about them closer to the launch date. Keep your eyes, ears and nose peeled!