Student Freshers Safari

We are holding a student ‘Freshers’ Safari’ at the University of Surrey in Guildford on Friday 1st October.

We will be meeting in central London at 1pm with transport provided to the University of Surrey. We will arrive back in central London at around 11pm.

The Freshers' Safari itself will begin in Guildford at 2pm and finish between 8.30 – 10pm (depending on whether you want to accompany us to a student night out!)

The Safari is free as an introduction to The Lounge Group's Insight Safaris.


Objective:

To provide insight, inspiration and fresh thinking about new ways to attract consumers from the student segment.

Proposed itinerary:

• Meet with two student safari guides – they will help show us their world and represent the target market’s reaction to other stimulus and activities. They will provide commentary throughout the afternoon.

• Visit to a student house to learn about the basics of living as a student today, as well as the brands they buy, their media diet, their use of social media & its importance

• Visit to the Freshers’ Fair – opportunity to explore Surrey University’s Freshers’ Fair to see what brands are doing and how students are responding.

• Exploring the Students’ Union to better understand the its role in the student community

• Meet with student societies and key influencers of Surrey students

• Dinner in Guildford with an extended group of the target audience – an opportunity to informally interview students

• Drinks and a night out at the Union (obviously there is no expectation to stay for the whole thing although you are welcome to do so - everybody is invited to the Freshers’ Foam Party…!)


If you are interested in attending please email... sian.morris@theloungegroup.com