Ikea's new TV ad starts tomorrow (Sat 11th Sep) with the tag-line 'Happy Inside'. Created by Mother London, it's part of a push to promote the 2011 catalogue.
The rationale is... cats live their lives in pursuit of comfort so are best-placed to judge what makes a home comfortable!
Behind-the-scene video:
It's a quirky idea but one that works as the theme of comfort is so relevant to the home.
Let's hope no Ikea shoppers are allergic to cats!
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