Our campaign for Lynx Fever wins an Event Award!

We are the proud winners of an Event Award - Best Brand Experience at a Festival for our Lynx Fever brazilian hot mud wrestling campaign.

Twitter attack summary - what happened

Yesterday morning Security experts Sophos put out a message saying that twitter was being exploited by users that had figured out how to use a flaw to allow messages to pop-up and other sites to open in your browser window. In some cases users were redirected to a hardcore porn site in Japan.

Justin Bieber follows me - Celebs get on board Twitchange for Haiti

Okay he doesn't, but for $510 he will for 90 days. Or if I pay $2,325 : Justin Bieber will follow you on Twitter for a minimum of 90 days, will retweet one of your tweets and will send out a tweet including your @twitterhandle

That's nice. However if you aren't some easily-mind-controlled-bad-music-choosing-ten-year-old, you can choose to pay a multitude of celebrities for the same package here

Google to enter online music service

News has leaked that Google are to enter the online music service in its global battle with Apple. But question at The Lounge is...why now??

The digital music store and social networking apps sound like a cross between iTunes and Spotify, charging users $25 a year to store music on a cloud service or purchase an album for $7.

East London... cool?

If you live in or have even set foot in Shoreditch, Hoxton or Dalston in East London then you will be familiar with this 'sort' (referred to in the song as 'd*ckhead' but whom we will more diplomatically name 'The East London hipster').

1.5 million hits+ and growing, 'we're having new age fun, with a vintage feel!'

Spot-on send-up.

Got on the train from Cambridgeshire
Moved down to an East London flat
Got a moustache and a low cut vest
Some purple leggings
and a sailor tat
Just one gear on my fixie bike
got a plus one here for my gig tonight
I play synth... we all play synth...

This bit is classic:

Basically I'm a part time blogger and I design my own jewellery line... it's like a mix of religious iconography kind of with a Saved By The Bell vibe?

Student Freshers Safari

We are holding a student ‘Freshers’ Safari’ at the University of Surrey in Guildford on Friday 1st October.

We will be meeting in central London at 1pm with transport provided to the University of Surrey. We will arrive back in central London at around 11pm.

The Freshers' Safari itself will begin in Guildford at 2pm and finish between 8.30 – 10pm (depending on whether you want to accompany us to a student night out!)

The Safari is free as an introduction to The Lounge Group's Insight Safaris.

IKEA lets 100 cats loose in-store for new ad

Ikea's new TV ad starts tomorrow (Sat 11th Sep) with the tag-line 'Happy Inside'. Created by Mother London, it's part of a push to promote the 2011 catalogue.

The rationale is... cats live their lives in pursuit of comfort so are best-placed to judge what makes a home comfortable!

Behind-the-scene video:



It's a quirky idea but one that works as the theme of comfort is so relevant to the home.

Let's hope no Ikea shoppers are allergic to cats!

The xx Scoop Mercury Prize

Just look at the joy on their faces! You can tell that winning the most prestigious award in British music meant everything to fun bags, The xx, last night.

The London three-piece, triumphed after album 'xx' saw off heavyweights, Paul Weller, Biffy Clyro and Dizzee Rascal to win the award and £20,000 prize, voted for by leading industry figures.

Is breathing the new eating?

The Lounge’s favourite gourmet architects Bompas and Parr are at it again. For their next event they are recreating Indiana Jones and the Temple of Doom as a Taste 'o' Rama that will allow spectators to enjoy key moments of the movie with their mouths. We’ve been lucky enough to get tickets so we’ll be keeping you posted. In the meantime we couldn’t help but talk about their recent Ziggurat of Flavour – our kind of healthy eating!

To promote the Fairtrade Foundation’s latest campaign ‘Power Up Your Fruit Bowl’ at The Big Chill festival the eccentric duo created a novel way to get your five-a-day.

Wiff Waff: ping pong partying

We've recently been enthusing about the merits of Rebel Bingo... now for ping pong parties! It's a logical combination (we'd also like to try Lawn Mower Surfing and Sexy Chess Parties if someone would please invent these).

Lego Architecture

I remember when I was 7, my brother and I had a huge canvas bag with a draw string that when tied, looked like Santa's sack. In the sack were hundred of bricks of Lego which we would spend hours creating, admittedly rubbish, houses and towns. Now Lego have me wanting to revisit these halcyon days with Lego Architecture.