Our 'Digital Social Life of Tweens' event

Yesterday we held an insight event showcasing our recent research study into 'The Digital Social Life of Tweens'.

Experiential vending machines are sharing the love for free

Several FMCG brands are using the medium of The Vending Machine to engage consumers in a new way.

Rather than simply taking the dough and giving up the goodies (or not, as the case may be given the frequent unreliability of the things) these vending machines are providing imaginative and interactive experiences which reward the consumer with a free product.

Tweens event tomorrow!

We've all been getting VERY excited at Lounge HQ as it's 'The Digital Social Life of Tweens' event tomorrow morning.



The event is at Adam Street private members' club, The Strand, London at 9am.

Some of the slides from the presentation plus a video of the event will be available online post-event.

Can't wait for tomorrow!!!

'The Digital Social Life of Tweens' - event this Wednesday

This Wednesday we are holding a breakfast event showcasing our recent research into 'The Digital Social Life of Tweens'. It's all about young teenagers and their relationship with brands and social media.

Another win! Silver for Brand Experience Amplification/Integration

We've just won a Brand Experience award - silver for our Lynx Fever campaign in the Amplification/Integration category at the FMBE awards!

Here are Sara and James (The Lounge's directors) and Emma (Head of Client Services) looking very happy indeed...

The Lounge wins Agency of the Year

We are delighted to announce that The Lounge Group won Agency of the Year in the Brand Experience category of the Gramia Awards last night.

The Agency Awards are a celebration of an agency's work over a number of campaigns and we were judged to have displayed consistently high quality in the execution of our work and followed our Gramia for Lynx for Brazilian Hot Mud Wrestling. We are chuffed to have been recognised for the Agency's successes in areas such as client management and people development as well as the creative output and the results of the campaign.

The ceremony was held in the Savoy hotel's newly refurbished ballroom, which was a suitably grand setting and winning the award was a great end to a really lovely evening.

Have a look at how good our shiny our new awards look on our trophy shelf!

Upcoming young British comedians

Immensely shareable, funny and original, there are numerous young comedians in the UK gaining exposure and popularity on YouTube. Many of their sketches are quintessentially British.

If you are familiar with the term ‘rah’ (if you aren’t, check out the definition of 'rah' in the Urban Dictionary) then you will probably appreciate Gap Yah. With a massive 2m views, it’s a take on the irritating tendency of some privileged students to reference their gap year. It begins with our Rah telling his friend Tarquin that he can’t go shopping on the King’s Road that day as he’s LITERALLY in Burma.

Play with your food - Veggie Bots

Veggie Bots are “a set of kitchen tools that transform boring vegetables into building blocks for toys" according to its inventor, Lee Bayless. Children put the blocks together and make creations out of their greens.

Hello from the Operations Team

Hello all! It is time for us in the operations team to post our first Lounge blog, how very exciting! We take care of all the logistical elements of all the campaigns that take place at The Lounge, whether it be hiring the staff, the venue or the equipment etc. So it’s only fitting that we choose some kind of experiential activity that has really caught our eye.

As a follower of The Lounge you’ll know that we like to do things slightly differently. We don’t tend to do things by halves. To successfully engage with the under 35s our campaigns need to be edgy, quirky and unusual. The leafleting campaign below certainly ticks all those boxes.

Innocent's '5 for 5' pop-up cafe

The Sunday before last I took a trip to Innocent's '5 for 5' pop-up cafe in East London for lunch, tempted by the idea of getting 5 of my '5 a day' for only £5 (having spent a couple of weeks skiving off eating enough fruit and veg!)

The cafe was only open for a week, from the 1st of October, with a menu by celebrity chef Gizzi Erskine. The setup looked great and was held in a big warehouse-like space. It had been made to feel like a country fête with bunting and pots of herbs dotted around, with everyone sat down communally on wagamama-style wooden benches.

Superswarmldn - the UK's first 250 check in on foursquare

Niel Armstrong - the moon, Edmond Hillary - Everest, Amelia Earhart - The Atlantic, Vincent Haywood and 249 others - UK's first SuperSwarm Badge on Foursquare.

Maybe not up there with those names, yet at 19:03 October 7th, the UK foursquare community unlocked the UK's first Super Swarm Badge and damn we were proud.

The Lounge

We were featured in Campaign last week about our partnership with Pernod Ricard's Havana Club. Having carried out an in-depth consumer insight project for the brand, we're now working with them to develop and deliver their positioning and the creative platform for 2011 and beyond.

The Lounge's Freshers Safari was a great success!

On Friday we held a trend safari to the University of Surrey to see 'Freshers in their natural habitat' in order to learn more about this demographic, the lifestyle of new students and their relationships with brands.

Today we're off on safari...a Freshers Safari!

Today we're off on a Freshers Safari at the University of Surrey with nine marketing, brand and insight managers.

We will be tweeting live from the event all day. Follow us on Twitter @LoungeGroup and get in on the conversation (#trendsafari).

We will be meeting with Freshers in their natural habitat - the Freshers fair - to see how students are responding to brands down there, as well as visiting a student house, chatting to university societies, panel discussions with students, meeting key student influencers and going on a student night out. Snake bite at the ready...

The weather may not quite rival the African plain but it's going to be a fun and insightful day!Disclaimer: There will be no actual zebras. Apologies