Our Italian Lounge Trend Hunter, Lily (aged 20, Venice) has been telling us about spritz...
Spritz is a typical and widespread drinking tradition in Northern Italy. It is a wine-based cocktail commonly served as an aperitif in northern Italy, especially the Veneto region and surrounding areas. However, as of late, the custom is picking up momentum and spreading across Italy and Germany. The drink is prepared with Prosecco, a dash of a liqueur such as Aperol and topped off with sparkling mineral water. It’s served over ice in a lowball glass, garnished with a slice of orange and an olive and a bowl of crisps on the side. Aperol - produced by Campari - has become the most popular type of spritz and in essence is the identity behind this lifestyle.
However, it is fair to say that most Italians would not just consider Spritz an aperitif, as its more of an appointment. Gathering for a Spritz is an opportunity to meet, chat, gossip and laugh in good company. Spritz is a lifestyle and an excellent excuse use to hang out in the bar at sundown. After all, they have coined the term spritziamo to invite people to “spritz” with them! Spritz is all about the ritual; from the how it is served to what it means to be a young Italian. As Lily tells us, ‘only cool people drink spritz… no spritz no party!’
A pure example of how a brand can completely immerse itself in a culture.
Aperol website: www.aperolspritz.it
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