Just came across this pretty slick launch for the new Stella Artois Black for InBev (through Mother & Punchdrunk).
Awesome theatrical take on an on-trade promotion transporting consumers (literally!) into the era which is the essence of the brand. Storylines and setting are intended to evoke the nostalgia of classic French cinema, with four different narratives on offer. The idea is that 'passengers' then trade experiences back in the bar after their journey. Nice!
It is kicking off on the 14th Nov in Village East and running for 2 weeks.
Link: Stella Artois Black Presents The Night Chaffeur
Cheers!
Tina
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