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Showing posts with label spritz. Show all posts
Showing posts with label spritz. Show all posts

Wednesday, 17 November 2010

The power of brand immersion - drinking Spritz in Italy


Our Italian Lounge Trend Hunter, Lily (aged 20, Venice) has been telling us about spritz...


Spritz is a typical and widespread drinking tradition in Northern Italy. It is a wine-based cocktail commonly served as an aperitif in northern Italy, especially the Veneto region and surrounding areas. However, as of late, the custom is picking up momentum and spreading across Italy and Germany. The drink is prepared with Prosecco, a dash of a liqueur such as Aperol and topped off with sparkling mineral water. It’s served over ice in a lowball glass, garnished with a slice of orange and an olive and a bowl of crisps on the side. Aperol - produced by Campari - has become the most popular type of spritz and in essence is the identity behind this lifestyle.