The Sol Cinema, or a a similar vehicle, would be a great component in experiential campaigns. Not only is it creative and fun, it is also bang-on trend reflecting both the macro Eco-cool consumer trend for all things green as well as the nostalgic vintage trend. It could also tie into the trend for Localism due to its mobile nature and if it screened local-interest films.
Imagine if... an energy provider toured fetes, festivals or seaside towns in the summer in a caravan like this. They could flag up their green credentials whilst screening short-films relevant to the brand - perhaps consumer-created.
Imagine if a close-to-nature healthy food brand (like Innocent or Dorset Cereals) did the same, highlighting their clean living, fun brand personality whilst capturing consumer imaginations. Brands could go exciting places in this caravan!
That's way cool! Not only is the concept cool, but it's also friendly to the environment! I wonder if there's an air conditioner in there. I hope someone in Edmonton would develop environment friendly innovations like this. I'd love to watch a movie in a movie house with only the people I know. Man, I'm going to share this with my friends!
ReplyDeleteGlad you love it as much as we do! At the moment it seems to be a one off but it would be awesome if they made more of these. Really fun way of raising awareness of environmental issues :)
ReplyDeleteThat cinema is good for kids. Very cute.
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