You would have had to be living in a cave not to have heard at least some of the buzz surrounding Apple’s new ‘wonder device’, the iPad. I myself (a self confessed Apple junkie) have been looking forward to its release for some time (although I didn’t queue for 20 hours outside the Apple store on the day of its release – I was only there for 17 hours).
“After spending hours and hours with it, I believe this beautiful new touch-screen device from Apple has the potential to change portable computing profoundly.”
– Walt Mossberg
Like the launch of the iPhone back in 2007, Apple have spared no expense in creating as much hype as possible prior to its release, and now it’s finally here. Will it change our lives forever as we know it? Probably not, but not to worry, this isn’t yet ANOTHER review of the iPad. 74 million reviews have already been posted this past week alone (yep I counted!) Instead, I’m going to talk about just how Apple manages to create such a buzz about a product launch and share my thoughts on what to actually do with it if you get one.
"There has only been one iPad ad shown (during the Superbowl) and the amount of free advertising this thing is getting is nothing short of amazing. Wherever you go and whatever you read has coverage of the device.”
- Gaurang Donovan
How have Apple been able to gain this amount of coverage? I actually spent about 15 minutes thinking about this question. In those 15 minutes I logged onto Twitter to reply to StraceyJ, aka Alan, to say that I categorically wasn’t going to camp out with him outside the Apple store to get one. Next, I logged onto Facebook and was bombarded with status updates from friends saying they were either for or against the iPad. Then it hit me: the launch of the iPhone in 2007 was backed by a multi million pound advertising campaign. The iPad too is using an advertising campaign, but alongside social networking portals. These portals engage with our generation and get us all talking about it. Genius really.
So what do you do with it?
Ok, so if you’re thinking about getting an iPad – or indeed already have one - there are loads of Apps out there that you should get if you want to look really intellectual when you’re on your morning commute, such as: Scrabble, The Guardian, WeatherBug Elite, TomTom, blah blah blah… BUT! If you really want to look super cool with your new gizmo, here are my top 5 best uses for the iPad:
5.
Piano – Don’t have the space for a grand piano, or worse, can’t afford one? Fear not, as at a fraction of the cost you can just buy an iPad and download the Piano App called Pro Keys. Next time you go to Starbucks for your morning coffee the staff will be in for a treat.
4.
Phone – Want to turn your iPad into the biggest mobile phone in the world? There’s an app for that.
3.
DJ Set – Forget using Vinyl, forget using CDs and forget using your laptop to DJ. Use your iPad! Rana Sobhany (self proclaimed first iPad DJ) uses apps like Groovemaker House, Looptastic HD, iDaft, AC-7 Pro, Pianist Pro and Sonosaurus Rex to mix beats with her iPad. Gone are the days of lugging heavy equipment to gigs.
2.
In car system - Turn your iPad into a touch screen multimedia system for your car.
1.
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