The Lounge hit the Apple store on Regent Street, London, on Friday 28th May 2010 for the launch of the new iPad on behalf of Brand Republic magazine.
We spoke to some of the 1,000 people who had been queuing for up to 16 hours. And we ran in to Stephen Fry!!
According to 63336, the majority of people in the queue - 56% - were buying the iPad based on reviews, international success and pure faith in Apple products, without having tested the product first.
Check it out on Brand Republic too
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