The show, written and starred in by 17-25 year olds was first transmitted on the EastEnders website in January. The show identified immediately with young people from the title as the E20 is the make believe postcode of the endz (area) EastEnders is set in. E20 is undoubtedly the East London rival of Channel 4 youth drama Skins (with less explicitness) and a heavy competitor for the Hollyoaks audience. The four main characters are perhaps more realistic modern day teens than those portrayed in Skins...
Zsa Zsa Carter (Emer Kenny)
Beautiful, outspoken badgirl on the run.
Arthur Chubb preferably known as "Fatboy" (Ricky Norwood)
The comedic wannabe hustler of the group who overuses slang to fit in but is secretly a spoilt mummy's boy.
Leon Small (Sam Attwater)
The sexy, effortlessly cool heart-throb struggling with an alcoholic father and a damning weakness for the opposite sex.
The first series attracted more than 3 million views on the EastEnders website. E20 has been described by BBC executives as "the most ambitious and successful multi-platform projects". Over 17,000 young Facebook fans called for more episodes, and in response EastEnders not only commissioned a new series, but also brought E20 from the small screen to the medium screen by airing prolonged episodes of the web drama on BBC3. The show is one of the UK's most high-profile web TV series to date, with over 2.1 million views.
The characters enabled more young people to engage with EastEnders by speaking in colloquial East-End terms, making references to things today's youth can relate to and dealing with issues they can identify with. Since May 31 2010 all four characters have been integrated in to the main show and they stand to boost EastEnders' popularity with its younger audience.
Edwina (Miss Hardy)
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