foursquare

foursquare Here at The Lounge we like to think of ourselves as the sort of Mystic Meg of marketing - we identify trends before they happen (apologies for the paradox) and new social networking app foursquare is set to become your new obsession! The concept is based around letting your friends know where you are at all times – stalker’s heaven! It’s also about competing with your mates. The user goes about their life, clocking into every venue they visit, posting reviews through a mobile app. The most frequent visitors become mayor of that venue, encouraging friendly rivalry and offering opportunities for retailers to reward repeat custom. Although relatively new to the UK (London is the only registered city so far) businesses are already taking note. Hummus Bros have spotted the benefit of this localised, super-targeted marketing channel, rewarding the Mayor (clearly a loyal customer) with 2-for-1 on meals. So, a social networking game that’s fun, allowing brands to reward consumer loyalty and showing you what’s hot in your city. Soon it’ll be a case of be on foursquare... or be square!