The Lounge Blog

How to use Insights to Effectively Engage Text-Savvy Youth through Award-Winning Marketing Campaigns Last month our MD, James, spoke at the Haymarket Digi-Savvy Youth Conference. He wowed delegates with Insights into our Insight - a look at how we tap into our unique resource, our Peer Network - 8,000 under 35s - to deliver real results, showcasing this with our award-winning ‘Inspired Choice’ campaign for Alliance & Leicester, a campaign built using our immersive insight methodology.		Lounge immersive insight study
Lounge Vox Pops We believe that to truly understand under 35s you need to go beyond traditional surveys & focus groups. Our Peer Network becomes our eyes and ears on the ground with brands’ target audiences documenting their everyday reality. Using this methodology we have helped; Lynx to uncover the passions of the ‘Lynx man’ and how to connect with them, Canon to understand the influences on student photographers and how and when to build a relationship with them, and most recently The Anthony Nolan Trust to understand young people and how to motivate them to join the bone marrow register. If you would like to hear how The Lounge Insight could help your brand then drop us a line at Lounge HQ.