Kit Kat: Have a breakism

Kit Kat continues to offer consumers a break - this time from abstract art.

For some, abstract art can feel like a heavy topic but Kit Kat lightens it up with this playful parody, using unexpected humour to reinforce their brand message in an original way.

Ubachswisdrun/JWT created a blank red canvas 'with no meaning whatsoever' for Kit Kat. It's installed into the Abstract USA exhibition Rijksmuseum Twenthe in the Netherlands (which runs until February 2011):

'We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas. Have a Break, Have a KitKat.'

Amnesty campaign makes the invisible visible

Sometimes the choice of media is as much a part of the idea as the words and pictures. This is proved here by this wonderful piece of work for Amnesty International.

Created by Brothers and Sisters and Mentalgassi the campaign highlights the plight of Troy Davis, on death row in the USA for a murder he's always claimed he didn't commit and for which there is no physical evidence.

Davis' face appears on bars of fences at three locations in London. When you look at the fence directly the image is invisible, but when viewed from the side Davis' face eerily appears as though behind prison bars.

The campaign is a call to action for people to visit www.amnesty.org.uk/fence