Teenage Riot

If you were on Brick Lane in East London on Friday morning you may have witnessed scenes like these...



But what was driving these kids to risk arrest and a bit of a roughing up by police? Some sort of political protest you'd think? Surely a worthy cause? But no, this was a riot to get into an American Apparel fashion sale.

28,00 people joined the Facebook event and in combination with internet banner ads and word of mouth, thousands turned up forcing the event to close and the police to move in.

The event had now been moved but with the added exposure of a fair few YouTube videos and press coverage I would almost guarentee the same outcome next time.

An idea to overcome electoral apathy in young people: host a 85% sale on American Apparel clothing at polling stations. That should do it.