UPPERSTREET.COM

UPPER STREET Young women like to feel they have an individual sense of style, that through customisation and accessories they’re experts at creating their own individual look. Customised trainers have been around for years but with the launch of upperstreet.com in March, the trend for personalised footwear moves into designer shoes. It’s a made-to-order label, that lets you create your ultimate footwear. With a specially created and simple shoe design tool, Upper Street allows ladies to to unleash their creative streak or simply create the shoes they’ve always searched for. It’s a great idea, harnessing the desire for customisation and individuality and enabling girls to get creative. With a price point of £180-250 per pair, they’re definitely targeted at women in their 20’s and early 30’s with a high disposable income. But then, young women on The Lounge’s network have told us about sharing the cost and the use of designer clothes, shoes and handbags, so perhaps even students will be group-designing and buying their own customised shoes. We think it’s a great idea, building on the trend and kudos of personal creativity and individuality. Watch this space.

Footwear from the Upperstreet.com collection