GOOGLE BUZZ

GOOGLE JUMPS INTO THE SOCIAL MEDIA SPACE WITH A BUZZ You may not yet have heard of it but Google Buzz is the next big thing in social media. It launched on the 9th February and within the first few days it had already received 9 million posts, around 160,000 per hour. So what’s the big deal? Well firstly Google have been very smart and linked the new service with Gmail, their incredibly popular email service. This has created the instant potential for massive numbers of active accounts.
Why is this important? Google have being trying to crack into this space for some time, so the fact that they may have a hit on their hands is big news. How is it different from twitter? Google have taken the principles of twitter, such as the ability to broadcast and follow a message and added some powerful features. With Buzz it’s not just 160 characters of text and links to photos. It lets you write as much as you’d like, to share photos and much more easily embed video. You can also choose to share them with everyone or just with a selection of your contacts. Plus, you have instant access to your whole Gmail address book. They have also enabled it to be linked it with Picasa, Flickr and twitter. What does it mean for you? Well you can offer a much richer experience for your brand than you ever could in twitter. The potential is huge.