...can't ignore that there's a bit of a backlash.
Of course this anti-feeling is coming from a minority. With 27m users, Facebook is the UK's second most popular website after Google, so hardly at risk of a mass exodus. However, there is currently some kudos attached to deleting your account.
Part of the reason for this is Facebook's own success. So many people use it it often feels compulsory to have a Facebook profile now, especially for under 35 year olds. When a Facebook invite is often the only invitation to a party, it leads people to question if they want to rely on a networking site to organise their real-life relationships.
There is also some disillusionment as an increasing number of people start to wonder if there is any real value in having 500+ 'friends' (see our previous blog post about anti-social networks). Any majority behaviour is always going to encourage some 'rebellion' in the opposite direction, so there's also an element of a minority looking to distance themselves from the crowd.
We came across this video on YouTube the other day, You need to get off Facebook. Nicely produced, it summarises a lot of the reasons some people are choosing to leave Facebook. See what you think!