Increased viewers/listeners/readers equals increased advertising revenue.
Hence the media's drive to sensationalise, their incessant need to drive attention grabbing sound bites and headlines.
I get theses things, but now, right now, they are just not seeing the bigger picture. Sensationalising the economic situation does not do them any good in the long term. Their owners and sales teams need to get down in the editorial department and ask them to try to at least give some sort of balanced view. Stop spreading the gloom and panic. Actually try to make a positive supportive difference. Do it to protect your own revenue, do it to protect your own job.
So in an effort to prove a point I looked into the latest media frenzy around UNEMPLOYMENT. LONDON HIT'S X HUNDRED THOUSAND JOBLESS. JOB CRISIS. Please look at the below graph. It shows unemployment from 1980 - now.
We've just had it too good, and we love a good old moan. Unemployment is lower now than it has been for the whole of the 80's and 90's.
Don't believe the hype.
Now get back to work!
James
