Can brands still make the cut for students?

Marketing Week's article on 28th October features The Lounge's director, Sara Gil, talking about how brands need to take the time to understand students if they want to build brand loyalty with them.

The article discusses our recent "Freshers Safari" to the University of Surrey, where we observed freshers and older students in their natural environment to gain insight into their worlds and to learn how brands can connect with them better.

(The article says we're a research agency but we're actually a BTL marketing agency, working from research and insight through to activation.)

Excerpt from the article:

'The Lounge director Sara Gil says marketers should take time to understand today’s students to avoid adopting a “back in my uni days…” approach to this market.