The concept is unique. Each of the 8 small stores stock and rank the top 3, 5 or 10 most popular products of the moment for easy comparison. They do this through a combination of assessing sales data from department stores and conducting their own independent research with consumers on Tokyo’s busy streets. This data is then used to assign a ranking to everything across a range of categories from the latest confectionary, beauty products and mobile phones to the more weird and wonderful sections that include items such as eggplant toothpaste, jelly toothpicks and wax masks.
Showing posts with label Consumer Trend. Show all posts
Showing posts with label Consumer Trend. Show all posts
Friday, 19 November 2010
Popular product purchasing: Tokyo's ranKing ranQueen
The Lounge have recently been out and about trend spotting in Japan and couldn’t help but let everyone back home know about ranKing ranQueen, a Japanese gift store with a difference.
The concept is unique. Each of the 8 small stores stock and rank the top 3, 5 or 10 most popular products of the moment for easy comparison. They do this through a combination of assessing sales data from department stores and conducting their own independent research with consumers on Tokyo’s busy streets. This data is then used to assign a ranking to everything across a range of categories from the latest confectionary, beauty products and mobile phones to the more weird and wonderful sections that include items such as eggplant toothpaste, jelly toothpicks and wax masks.
The concept is unique. Each of the 8 small stores stock and rank the top 3, 5 or 10 most popular products of the moment for easy comparison. They do this through a combination of assessing sales data from department stores and conducting their own independent research with consumers on Tokyo’s busy streets. This data is then used to assign a ranking to everything across a range of categories from the latest confectionary, beauty products and mobile phones to the more weird and wonderful sections that include items such as eggplant toothpaste, jelly toothpicks and wax masks.
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