Brylcreem Boy Kevin Pietersen in blindfold cricket

A video of our favourite Brylcreem boy, Kevin Pietersen, went viral today. Basically it shows him batting blindfolded and he's still awesome!

At the end Kevin bats Brylcreem Paste. Easy to confuse the two though without being blindfolded - it comes in cricket ball-shaped packaging.

It was covered by The Metro too (23rd Nov 2010), Kevin Pietersen plays blindfold cricket in YouTube clip - and still hits sixes

We're currently working on the launch campaign of the new Brylcreem product, partnering with Bench stores. At participating Bench stores you receive a scratch card with purchase which gives you the chance to win one of the brand new Brylcreem Paste balls (as did Liam from One Direction last week!) or a money off voucher.

Liam from One Direction wins a Brylcreem Paste

Nice to see that our promotions have the X Factor as the Lounge delivers Brylcreem directly into the hands of celebrities!

The guys from One Direction were visiting the Covent Garden Bench store, and whilst there, they look part in our Brylcreem Paste scratch card promotion. Lucky Liam came away smiling, as he won a full sized Paste product.

Look how pleased he is!