Dixons.co.uk

A lot of people seem to be talking about these new ads for Dixons.co.uk. It's rare these days to see a pure copy ad to make such an impact.

The ads are based on some fantastic insight about the way consumers shop & spend - the need to experience the product first hand, but then buy it as cheap as possible.

And I love the way they take a couple of subtle shots at their ex-high street rivals for good measure...

Selfridges

John Lewis

Harrods