THE LOUNGE GROUP HELP MATES NEW CONDOM ‘SKYN’ REVOLUTIONISE SEX

We are delighted to announce that The Lounge Group, has been appointed to conduct a fully integrated European marketing campaign for Mates’ new premium condom, Skyn.

We will launch a campaign across the UK, France, Italy, Poland and Hungary beginning in November which will seek to revolutionise the way people view condoms and inspire consumers to join the Skyn revolution.

We are all very excited and have been working hard to come up with some great ideas so watch this space.

We also got a mention in this week's Marketing magazine!

Hard workers get a wee treat, if you can call it that

The team have being doing the most amazing job. As a bit of a thank you we took them off to have their heads cut off, be hung and generally have the fear of wax work rippers and flickering light fires put into them.

Rocking the house

Yesterday saw us presenting at the Haymarket Youth Conference with our lovely client Marian from A&L. It was so much better than the frankly rubbish Haymarket Student Conference.

We chatted about our A&L campaign and give some top tips on how to really get under the skin of young people.

James and the giant Andrew

Oh and Denise Van Outen

It was all happening at The Lounge yesterday, with actors and models lining up to audition for an exciting new campaign we're working on. Watch this space – all will be revealed soon...

Volkswagen Piano Staircase.

Ever wondered how to make more people choose the stairs over the escalator? Well a Swedish ad agency have come up with the answer - make the steps into working piano keys.

This is what DDB Stockholm did for VW, encouraging 66% of people to take the stairs that day. Brilliant.

wagamama launch their 'positive design' competition!

Last Friday, we launched wagamama's 'positive design' competition which looks to find an aspiring artist to design their new staff t-shirt. To kick start the competition the wagamama restaurant in Spitalfields played host to some live art (on a 7ft t-shirt!), music and free noodles. Artists Adam Hayes, Billie Jean and ContainerPLUS drew their interpretations of how they would design the new t-shirt inspiring those who came down to take part.

For those of you who couldn't make it down to Spitalfields last week, the installation will be up for the rest of this week.

Lynx @ Mo*vida

The Lynx Effect is all about getting you in there – so we created the Lynx Lounge, a members-only area at London's Mo*vida. We invited 300 guests to an exclusive gig at the venue, featuring some of the hottest acts on the scene: Sugababes, The Maccabees, VV Brown and Frankmusik...



Take a peek. But don't get too jealous...

Dave Berry interviewing Sugababes...

VV Brown...

Frankmusik...

and a couple of Maccabees...

Dixons.co.uk

A lot of people seem to be talking about these new ads for Dixons.co.uk. It's rare these days to see a pure copy ad to make such an impact.

The ads are based on some fantastic insight about the way consumers shop & spend - the need to experience the product first hand, but then buy it as cheap as possible.

And I love the way they take a couple of subtle shots at their ex-high street rivals for good measure...

Selfridges

John Lewis

Harrods