Last week we had a Radio Day with Gok Wan for the launch of new Alliance & Leicester Premier 21 Campaign, it was an early start for all - but it turned out to be really successful.
Gok was a true professional, and although he made the odd innuendo and talked about his bum hanging out of his pants, he was really good at talking about the Premier 21 Account’s Master Class Day with him. He even mentioned the research; that 52 per cent of youngsters who leave school do so because they want to get a job where they don't need a degree. All morning radio hosts seemed really happy with the interviews.
He talked a lot about his early life and how he got into fashion; apparently the first time he'd spoken about that. All in all we did all have a giggle, especially when he was asked for a Summer Style Tip and came out with, "Don't forget girls, if you're going to the beach this summer, remember to trim your bush" - and let's not forget the naked picture of a naked woman on her breakfast table, which they wanted Gok to comment on. It turned out to be one of the radio presenters for a later show. I'm still laughing now!
Worth the early start, although I felt a bit sorry for Gok as he had to run off to a shoot and knew he would be working til quite late at night.
Looking forward to the next press day though - hopefully equally as entertaining!
If you are 16-21 year you can apply to spend the day with him through www.prem21.co.uk
Paul
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