Monday, 30 June 2008
BIG BRO BONKERS
Britain's obsession with celebrity continues to amaze me more and more - and everyone is obsessed by it; whether they want to love or hate it; and the same can be said for Big Bro - everyone has an opinion, even if it's how much they wish they'd get this rubbish off the tele.
I was fortunate - or unfortunate, I've not decided yet - enough to go onto one of the Big Brother spin off shows, Big Brother's Big Mouth. In case you're not sure what that is, it's a debate show which is played after the main programme. They basically look for gobby people who will shoot their mouths off about what goes on 'in the house', and I was asked to be in the audience. "Why not?" I thought, "it might be a giggle," and do you know what, it was.
I was a little shocked though at one of the 'celebrity guests' who'd been asked to voice his views. Normally it's some trashy celeb, ex-housemate or gossip columnist. This time it was Tim Teeman, who is the Deputy Arts Editor of The Times. Yes - that's right - The Times!?
Not a gossip columnist, not a consumer mag, not even Vanessa Feltz, but the Deputy Art Editor of one of the UK's top-end, top-market national newspapers - I couldn't help thinking to myself, "does this mean that Big Brother is becoming more and more acceptable among the so-called ABC1 people in the country or does it mean that The Times is starting aim at a different market and readership?" It could be either; or indeed neither. Maybe they simply needed a journalist and he simply seemed interested- and why not? I suppose just because you write for The Times doesn't mean you're not allowed to enjoy some of the country's so-called 'dumbed-down' forms of entertainment. Art is art is art at the end of the day.
Either way, the day was fun and interesting, and I enjoyed it - however 'dumbed-down' that makes me.
There's nothing wrong with a bit of entertainment for entertainment's sake.
Cheers,
Paul
Layfield Assualted in Camden
Sunday, 29 June 2008
The Glasses
Friday, 27 June 2008
That Friday Feeling.....
Gem x
Thursday, 26 June 2008
What a lovely chap
Promo Girls Wanted for Impulse Campaigns
One is going to be in Vue cinemas all over the country on July 4th and 5th so if you are heading to see a film on those days, make sure you see one of our girls and get your free sample of Impulse body spray.
The other is taking place in Revolutions Bars in 50 different locations on Thursday, Friday and Saturday evenings throughout July. Not only will the girls be giving out free samples of Impulse in the bar but they will also be acting as matchmakers for the night - so if you want to inject some romance into your life this summer head down to Revolutions and let our Impulse girls help!
We are still still looking for promotional staff particularly in Lancaster, Carlisle, Inverness, Romford, Staines, Thurrock, Glasgow and Blackburn so if you want to work on one of our campaigns get in touch with me at emily.aylward@theloungegroup.com
Emily x
Tuesday, 24 June 2008
A bit of Gok on the radio
Last week we had a Radio Day with Gok Wan for the launch of new Alliance & Leicester Premier 21 Campaign, it was an early start for all - but it turned out to be really successful.
Gok was a true professional, and although he made the odd innuendo and talked about his bum hanging out of his pants, he was really good at talking about the Premier 21 Account’s Master Class Day with him. He even mentioned the research; that 52 per cent of youngsters who leave school do so because they want to get a job where they don't need a degree. All morning radio hosts seemed really happy with the interviews.
He talked a lot about his early life and how he got into fashion; apparently the first time he'd spoken about that. All in all we did all have a giggle, especially when he was asked for a Summer Style Tip and came out with, "Don't forget girls, if you're going to the beach this summer, remember to trim your bush" - and let's not forget the naked picture of a naked woman on her breakfast table, which they wanted Gok to comment on. It turned out to be one of the radio presenters for a later show. I'm still laughing now!
Worth the early start, although I felt a bit sorry for Gok as he had to run off to a shoot and knew he would be working til quite late at night.
Looking forward to the next press day though - hopefully equally as entertaining!
If you are 16-21 year you can apply to spend the day with him through www.prem21.co.uk
Paul
We're Hiring - Job Descriptions
The Lounge is an integrated agency, who specialise in the creation & development of marketing communications solutions for under 30s.
We fundamentally believe in the principle;
"only the market gets the market"
The Lounge’s vision is to be the leading authority on under 35s.
Unlike the competition this is not done through having a cool hair cut and a fancy pair of jeans but by a genuine connection with the target audience through The Lounge’s network’s of under 30s and Influencers.
We work with our networks on all our clients in order to gain valuable and unique insights that inform our strategy and creative solutions - this approach means we get it right first time round.
Account Director Job Description
PR Director
We are looking for someone to develop the PR offering, ensuring new business growth and activity executed with excellence. You will have full P&L responsibility and lead on several high profile clients that range from record labels to cool new consumer technology. As well as run the operation you will provide senior counsel to clients, search out and field new opportunities and build the profile of the business within the market.
Senior Operations Manager
As a Senior Operations Manager, your overall role is to direct the operations business to ensure income is generated either through staffing or insight driven research.
- The success of Operations depends on the quality, engagement and effectiveness of The Lounge Network. It’s your responsibility to develop and implement a plan to ensure the network contains right number and quality of people to meet your business needs. You should have a clear development plan covering recruitment, retention and network growth and manage the implementation of this in partnership with your team
- By developing strong relationships with your contacts you’ll be able to keep abreast of new opportunities, get The Lounge front of mind and as a result leverage better briefs.
- Integrating clients into agency life is a way of building trust and winning confidence. So where possible involve them and help ensure that they understand how we operate by planned agency immersion sessions, etc.
- Every campaign has the potential to teach us something new. You’ll be the one to recognise what learnings each has provided and share the information with the team and the wider agency, as appropriate.
- Identifying and developing new business opportunities needs to be second nature. You should be able to predict and ultimately maximise new business opportunities for The Lounge. Combine this with an ability to bring your client(s) along with your thinking.
- Working with key people across the agency where necessary, you need to be a hot shot at negotiating fees with clients on a project-by-project basis. Do well and everyone in the agency will benefit.
- Be resourceful. In other words, manage available agency resources in the most efficient way. We’ll also expect your input into short and medium-term forecasts for resourcing requirements.
- Good financial management is critical to our long-term success. Cascade its importance through the rest of the team.
Talent
Check out one of our Loungers, Paul B in a play called The Fix. We had a Lounge outing last week to cheer him and our lovely x-employee Kate B on.
The story line was quite dramatic - there were gasps of shock at some racy scenes! Centre Stage put on a great show once again.
Monday, 23 June 2008
Gok a liscious
Happy Monday from The Lounge.
The Lounge recently filmed a podcast with Gok for the Prem 21 Campaign, in which he opens up about his life, career, top tips and speaks about his experiences growing up, which he has never really spoken about before. Gok was very down to earth and a really nice guy – he looked every bit the fashionista we know and love! For anyone interested in breaking into the fashion industry or just love Gok you will enjoy the podcast….
The campaign is pretty cool. A&L are offering 21 young people the chance to spend a whole day with Gok at one of
I will keep the updates coming…
B xx
Friday, 20 June 2008
Sure Girl Style Exhange - countdown!
This week we’re busy getting ready for our Sure Girl Style Exchange event next week!
It's being held in
We ran a competition on the Sure Girl bebo page www.bebo.com/whatmakesyousweat for 25 girls to come to the event with a friend, meet Alesha and attend our great workshops in fashion, make-up and hair. Each workshop is run by an expert and we have Elle magazine’s fashion editor Bonnie Rahkit leading the fashion workshop. We also have hair and make-up artists to the stars Kim Menzes and Michelle Sultan running sessions too.
Check back soon for photos!
Thursday, 19 June 2008
Sure Girl Style Exhange
Check out what we are working on today. The Sure Girl Style Exchange is happening next week!
http://www.bebo.com/whatmakesyousweat
Alesha gives some great style tips in the podcast.
The Lounge launches today
GOK WAN TO HOST PREMIER 21 FASHION MASTER CLASS PROGRAMME FOR STYLIST WANNA-BE’S
Gok Wan is the first celebrity expert to be named to Alliance & Leicester Bank’s Premier 21 Master Class Programme which launches today. The programme has been created to support 16-21 year olds who have left full time education to kick start their careers.
Research conducted by the Bank showed that almost half (52 per cent) of those questioned about the most desirable career for people in their age bracket, chose jobs for which no degree was necessary. In addition, one of the industries considered a great career path was fashion, a choice Gok, stylist and presenter of How to look good naked, definitely agrees with.
“It’s important that people realise that not having a degree isn’t the end of the world,” said Wan, “There are lots of options for young people to build a successful career in their industry of choice. However, if you’re young and starting to make money, it’s a good idea to start thinking about saving for the future. Nobody’s young forever,” says Gok.
Gok will host a Premier 21 Fashion Careers Master Class Programme in September for young people looking to break into fashion.
Andy Bayes, Head of Current Accounts at Alliance & Leicester said: “Many 16-21 year olds now make the choice to go straight to work rather than university and as a result are very career driven. We think it is important to recognise those who are just starting out in their working life and offer them support, especially in the first stages of their professional lives when they are likely to be making important financial decisions.”
“With this in mind, the Premier 21 Account has been launched to allow this group to maximise the potential of their hard earned cash. The account offers a 10% interest rate, the highest credit interest rate on the high street, to help make their money go further.”
For more information on the Master Class Programme, how to win a spot to meet Gok Wan and the market leading Premier 21 Account visit www.prem21.co.uk..
Wednesday, 18 June 2008
Another busy day
We’re in the process of recruiting some new team members so if you can help then please send us some contacts, it could be worth a grand.
Head of PR
PR AD
SAM
Operations Manager
Please drop your cv’s to me at James.layfield@theloungegroup.com
James Layfield
Managing Director
Wednesday, 11 June 2008
WHO ATE ALL THE PIES?!
Tuesday, 10 June 2008
'Ann Summers' Store Relaunch - Oxford Street, 09/06/08
They spent the day generating interest and driving footfall to the shop on one of the hottest days of the year. I think you'll agree, they looked pretty fab..!