Either through one’s travels or simply from hearing about others' cultures you begin to build up a picture of what a country may be like. Therefore, if you were to stop and think about what a country might smell like, I’m sure it would not be that hard to pin point. Take Italy as an example, we all believe it to be the home of great pasta and pizza and for that reason if anyone where to ask us to imagine its smell we would probably say something along the lines of “pomorodi” (tomatoes), “warm bread” and “dashes of olive oil”. However, it could be more difficult to sum up other countries with a scent alone.
In the case of Lithuania that no longer needs to be a worry. Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state – perfume. The idea behind such ploy is to communicate a unified front to its public in a very innovative way. The perfume "Lithuania" is a blend of sandalwood, cedar and musk with the designer saying the smell of wood fires has been added, reminiscent of pagan rituals. Lithuanian soldiers in Afghanistan have also received it and it is soon to be rolled out in embassies, hotels and airports. However such forms of symbolism are not only left to those looking to unify their country.
In the case of Lithuania that no longer needs to be a worry. Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state – perfume. The idea behind such ploy is to communicate a unified front to its public in a very innovative way. The perfume "Lithuania" is a blend of sandalwood, cedar and musk with the designer saying the smell of wood fires has been added, reminiscent of pagan rituals. Lithuanian soldiers in Afghanistan have also received it and it is soon to be rolled out in embassies, hotels and airports. However such forms of symbolism are not only left to those looking to unify their country.
