As Jack Frost was just about to start doing his rounds, The Lounge hit the streets to raise awareness of Timberland’s range of
Earthkeepers footwear.
Our trusty Brand Ambassadors were deployed onto Oxford Street and Regent Street armed with Timberland jackets and shoes (which helped to avoid the bitter elements!) and were tasked to hand out Timberland's specially made ‘bags for life’. In line with the range of footwear, the bags were made from recycled products and were a gift from Timberland to the lucky Christmas shoppers.
After an amusing start to the day where the general public thought we were handing out free Timberland clothing whilst we were getting the staff their uniforms (“You can’t blame me for asking!” said one person), the bags literally flew out of our hands and by the end of Sunday we had made 64,000 people a little happier and a little greener.
- Anthony, Operations Manager
