Death of the brand website? A Lounge perspective...

There's been a lot of discussion about this lately. Of course brands have been setting up camp on Facebook for years now, but to date a branded Facebook page has normally been as a side offering alongside a separate brand website.

However, the more sophisticated Facebook brand pages become and with brands like ASOS is championing Facebook ecommerce (allowing users to buy through their Facebook page as well as their site) it begs the question over whether there's a need for separate brand websites and how much longer they may last.

One of the latest discussions around this is The death of the brand website? on Brand Republic.

Our MD, James Layfield, offers a Lounge perspective...

Self Proclaimed 'Social Media Experts' - damaging

I mentioned the Influence Project a while back on my personal blog, plus if I recall I think I tweeted my link three times. Just to see how I did. Then a lot of articles came out against the whole thing. At first I thought it to be the usual bunch of people shooting down a good idea but looking a bit closer it all started making sense.

TLG on the lookout for a Social Media Manager

As a communications agency specialising in understanding and connecting with Under 35s, we work with most of our clients to maximise their presence, reach and consumer engagement within social media. To that end we are seeking to formalise, enhance and develop this offering within a separate division of The Lounge and are looking for someone to lead this process.

Ideally, you should have an entrepreneurial, start up mentality and be happy working at both a strategic and implementation level. You will be able to demonstrate a track record of successful social media strategies and campaigns, with impressive results. You will be passionate about the world of social media and make use of it in all aspects of your life, be well networked and constantly in touch with the latest innovations and trends.

If you would like to learn more then drop me a line at sara.gil@theloungegroup.com.