Death of the brand website? A Lounge perspective...

There's been a lot of discussion about this lately. Of course brands have been setting up camp on Facebook for years now, but to date a branded Facebook page has normally been as a side offering alongside a separate brand website.

However, the more sophisticated Facebook brand pages become and with brands like ASOS is championing Facebook ecommerce (allowing users to buy through their Facebook page as well as their site) it begs the question over whether there's a need for separate brand websites and how much longer they may last.

One of the latest discussions around this is The death of the brand website? on Brand Republic.

Our MD, James Layfield, offers a Lounge perspective...