Buzzword Alert – ‘Engagement’ Engagement has become a bit of a buzzword recently. This came as a surprise to us as we’ve always put engagement at the heart of everything we do. And our experience has taught us a thing or two – here’s a taster: • Build a dialogue by providing an opportunity and a reason to respond. Take the time to understand your audience and then use this knowledge to add something relevant/interesting/useful/new/cool to their lives and they will want to engage. Then give them the tools to communicate this to their friends.

Miller Genuine Draught - ‘This is My Glasgow’ photographic mural • Understand their passions and how your brand could help them in the pursuit of these in a relevant and credible way. For EA we created ‘Big in the Game’ workshops in all aspects of hip hop, inspired by EA’s titles. For Miller Genuine Draught we captured 18-24 year old Glaswegians passion for their city through ‘This is my Glasgow’, a consumer-generated photographic celebration of Glasgow. • Be long-termist in your engagement strategy. You will be considered more genuine, and credible and thus build a far deeper connection. • Create real authenticity online by building relationships with, and getting endorsements from online influencers - bloggers and influential social networkers in the relevant sector.

New Look!!

After much anticipation 'New Look- Best Dressed' kicked off across the country two weeks ago.


The campaign aims to find the best dressed Uni. We have 12 Brand Ambassadors searching high and low around their universities to find the most fashionable students. Once they have found these fashion conscious individuals, their pics are uploaded onto Facebook. This is where anyone can go on and vote for who they think the most fashionable university is.

Vote now on the Facebook page: New Look Best Dressed University 2008

The winning University wins and alphabeat gig for the whole university (exciting stuff!!!!)

The story so far...

Glasgow are currently flying ahead with 50% of the overall votes, Liverpool are way behind but votes are shooting up everyday.

Our BA's are having fun taking pictures of some great dressed people

.... and some not so great dressed people.

They are doing such a good job, so keep up the good work BA's and we look forward to see thousands and thousands more votes.


Em x