Kit Kat: Have a breakism

Kit Kat continues to offer consumers a break - this time from abstract art.

For some, abstract art can feel like a heavy topic but Kit Kat lightens it up with this playful parody, using unexpected humour to reinforce their brand message in an original way.

Ubachswisdrun/JWT created a blank red canvas 'with no meaning whatsoever' for Kit Kat. It's installed into the Abstract USA exhibition Rijksmuseum Twenthe in the Netherlands (which runs until February 2011):

'We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas. Have a Break, Have a KitKat.'

Nice to hear people laughing in a gallery!



Brought to our attention by Lounge Trend Hunter Rachel Lewis & via Ads of the World.