The Lounge | PR Week

THE LOUNGE GROUP were the leading story in last weeks PR Week magazine!

'Targeted at 18- to 24-year-olds, trutap allows users to send instant messages and upload text and pictures for free.
The Lounge Group’s ‘Battle for The Enemy’ campaign will see students competing to achieve the highest number of downloads on trutap. The winning university will be rewarded with a live performance from indie band The Enemy.
The Lounge Group MD of PR Lisa Jedan, who leads the account, will report to trutap chief executive Richard and head of marketing Claritza Diaz.Targeted at 18- to 24-year-olds, trutap allows users to send instant messages and upload text and pictures for free.'

STUCK FOR STAFF EVENT - Leeds - Monday 19th November

Next Monday 19th The Lounge will be attending a ‘Stuck For Staff’ event held in Leeds.

This is a chance for us and other promo agencies to meet and greet new and existing promo staff. We will be on hand with any questions you may have about our campaigns, clients and what opportunities we may have for you!Stuck For Staff if you don’t already know, are a service who provide Promo staff with part time work on an ad-hoc basis for many different agencies. Go to http://www.sfsopenday.com for more info - You would have the opportunity to meet over 100 agencies!If you are currently registered with SFS then it is free entry. (If you’re not, it’s a £3 entry fee - worth it though)

If you come bring with you:

- Some recent photos
- A CV
- Yourself looking gorgeous
- Friends who would also like to get involved!

Monday, November 19, 2007
10:00am - 6:00pm
Queens Ballrooms, Queens Hotel
City Square, Leeds, LS1 1PJ

From Brand Republic...

Samsung turns to Lounge Group for new phone launch

by Clare O'Connor PR Week UK 26-Oct-07, 11:36
Korean mobile phone giant Samsung has turned to youth specialist The Lounge Group to launch its new F210 Purple handset.
The agency, which specialises in targeting under-35s, will capitalise on Samsung’s existing relationship with pop band Girls Aloud. The limited edition of the Samsung F210 will include tracks from Girls Aloud’s new album, as well as ringtones and wallpaper featuring photos of band members.

The Lounge Group will work on a project basis. It will position the purple phone as ‘the fashion and music accessory for autumn,’ according to MD of PR Lisa Jedan. The account team will aim to secure coverage in the fashion and lifestyle press. Samsung head of channel marketing Anne-Sophie Frenove said The Lounge Group was ‘well positioned’ to target Samsung’s core audience of young, fashion-conscious women.

The Lounge Viral #1

There are easier ways to earn money...

Manchester - Arndale Center - 13.10.07

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Samsung F210 launch with 'Girls Aloud!'

Tonight sees the launch of the Samsung F210 mobile phone, with Girls Aloud playing an intimate gig (invite only) at 'Sketch' night club in Central London. The Lounge have prepared for this for months, and we're looking forward to a very exciting evening! More to follow...

Alliance and Leicester - Manchester Arndale - Promo Activity

High street bank Alliance and Leicester have launched with The Lounge an exclusive celebrity mentoring campaign. This accompanies one of the banks most successful current accounts aimed at the 16-21 yearl old customers (Premier 21). This promo activity in Manchester's iconic Arndale Center was part of a longer running campaign to promote the account and it's benefits. Four Lounge promo staff helped to bring the day to life and helped make it a huge success! Look at their bright orange outfits. They're not available in the shops you know..!

Welcome to The Lounge Blog

Hello. Welcome to our Blog! We have lots going on this Autumn at uni's all over the UK. We'll update this blog with pics and vids. You'll be able to see what we're getting up to and see how you can get involved!

Here's a little taster of one of our previous student campaigns for Virgin Mobile...