Is the first ever drop off in 15-24 year-old social networking users a sign that young people are deserting this media? Not in our opinion, we believe social networking is here to stay - an opinion shared by Social Fuel.
Some (slightly scary!)research results from Nielsen Mobile - the average age a child starts using a mobile phone is 8.6, and they typically get their own at 10.1!
Whoever said that the reach of bloggers was immeasurable? Come on, you know who you are… well get yourself a fork and a slice of humble pie. The Lounge now has access to a tool which allows you to contact, and harness the power of, the most influential bloggers in any given sector. Not only this, but we can connect you with the leading social networkers, podcasters and online forum gurus to help maximize the volume and reach of your online activity. Having prominent bloggers in your brand’s ‘corner’ can be invaluable, with the most powerful blogs impacting on everything, from consumer attitudes and purchase decisions, to business practices and government policy. Bear in mind, however, that a strong focus on your niche is vital: focus = credibility = influence, and trying to appeal to everyone is as much of a waste of time online as it is in the real world, so identifying your online target audience first is a must.
To find out who the credible bloggers are in your sector are give us a call…
Yesterday we announced McFly as the third celebrity mentors for the Santander Celebrity Master Class progamme. We spent all morning in a whirlwind of interviews with radio, print and online and we were lucky enough to meet Alan Carr who came down to interview the guys and yes, he is just as funny in real life.
Are young consumers spending their way through the recession?
They have been called ‘the lost generation’, consumer casualties of the recession. But is this sort of doom-mongering justified? Or are young people’s spending habits impervious to the state of the economy?
Last week we got out on the high street to talk spending habits with a cross section of young people. What we found was that if anything their spending has increased this year and does so with each passing birthday, recession or not. Their need to keep up with the latest trends (not to mention added peer pressure) combined with a healthy allowance from mum & dad to stave off ‘moody-teenager syndrome’ makes keeping an up-to-date wardrobe a priority. Indeed, a recent study uncovered that British teenagers rank buying clothes as a higher priority of spending than any other nation.
Big brands are attempting to cash in on this trend with O2 recently launching a Visa card for young people. However, it’s not just borrowed credit and parental allowances subsidizing the splurging - if you have a product that young people want they will do whatever it takes to raise the funds to get it. Living in an age when business is king and entrepreneurs are celebrities has seemingly inspired young people to get creative to raise funds in order to feed their addiction to spending. Sources of income range from ‘chores for cash’ and babysitting, to eBay sales. Add to this their blissful ignorance of financial meltdown coupled with an apathy towards the news and what you get is a demographic with considerable spending clout.
Hey, did you know that Ashton Kutcher and Ellen DeGeneres have more followers on Twitter than the entire population of Ireland, Norway and Panama? Just one of the stats on the use of social media in this short film from the Socialnomics.
Socialnomics is a blog designed to cover the latest trends in social media. It focuses on covering the latest news on social media and what it means for users and businesses.
New videos worth checking out on The Lounge Group's YouTube channel, including; Danny Cipriani and Denise Van Outen on Alliance & Leicester's 'Premier 21' Account, Sway's campus tour with Need For Speed, the Lynx Bullet consumer launch party, and the Impulse Romance Revolution. Get watching!
first ever drop off in 15-24 year-old social networking users a sign that young people are deserting this media? Not in our opinion, we believe social networking is here to stay - an opinion shared by Social Fuel.
slightly scary!) research results from Nielsen Mobile - the average age a child starts using a mobile phone is 8.6, and they typically get their own at 10.1!
Young people are ‘flocking’ to twitter - According to new research, they are now the site’s fastest growing audience segment.
