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Sunday, 6 July 2008

Rain does not stop play





Welcome our new Head of Client Services Emma, seen here with Sara at Lounge HQ

Yes it's team LIC



Lou takes to the stage



The Lounge got itself off to Wireless on Thursday last week and despite natures best efforts and we all had a really lovely time.



At the end of the night who survived.....



Saturday, 5 July 2008

The Lounge team had a grand old day with Mr Jay Z down at the park the other day.

Thursday, 3 July 2008

99 Problems but the Weather ain't One

This afternoon we are all off on a little Summer trip to the 02 Wireless Festival in Hyde Park to see the likes of Mark Ronson, Hot Chip and Jay Z. I'm sure it will come as a welcome relief to the Opps. team who have been working like dogs to recruit staff for our Impulse 'Romance Revolution' that goes live tonight.




Jay Z has predicted sunshine for the day, and while it is good to hear some optimism about the weather, you can't help feeling that he has not yet experienced a 'proper' English festival mud-bath yet after a relatively dry Glastonbury last weekend. He does have a degree in Meteorology* though so I'm hoping the big man knows what he's talking about.


*Please note - this is a lie

Ed

Wednesday, 2 July 2008

Saturday was Sure Girl Day!


Last Saturday saw a really exciting day for Sure Girl. 50 lucky winners were invited to a VIP Style Exchange Party held at a location in London’s trendy Carnaby Street!

There were everything a Sure Girl
could wish for, chocolate fountains, loads of pink, enough cupcakes to sink a ship, fashion, make-up & hair workshops to get the latest glam looks.

Hosting was our
fabulous celebrity (ex-Mistique & winner of Strictly Come Dancing) Alisha Dixon. Alisha helped out with all the workshops and presented a Sure Girl Style Exchange fashion show (modeled by our glam competition winners) and three lucky ladies won a piece of Alisha’s wardrobe to take home for their own Style Exchange parties.

Check out the photos on our bebo page www.bebo.com/whatmakesyousweat and fingers crossed there will be more Sure Girl activities taking place around the country soon!




Bye for now –The Sure Girl Team xx















Monday, 30 June 2008

BIG BRO BONKERS

We're only in the fourth week of the new Big Brother and already the celeb factor is all over the media. You can hardly trip over the wrong paving stone and fall into a random newsagents without bumping into an Angry Alexandra getting kicked out or a Sassy Stephanie showing all and sundry just how famous she intends on being. More often than not Evictee No. 1 is gone and forgotten within minutes, but not our Steph, plastered across the front page (and 10 pages inside) of Nuts Magazine - well enjoy it while it lasts.

Britain's obsession with celebrity continues to amaze me more and more - and everyone is obsessed by it; whether they want to love or hate it; and the same can be said for Big Bro - everyone has an opinion, even if it's how much they wish they'd get this rubbish off the tele.

I was fortunate - or unfortunate, I've not decided yet - enough to go onto one of the Big Brother spin off shows, Big Brother's Big Mouth. In case you're not sure what that is, it's a debate show which is played after the main programme. They basically look for gobby people who will shoot their mouths off about what goes on 'in the house', and I was asked to be in the audience. "Why not?" I thought, "it might be a giggle," and do you know what, it was.

I was a little shocked though at one of the 'celebrity guests' who'd been asked to voice his views. Normally it's some trashy celeb, ex-housemate or gossip columnist. This time it was Tim Teeman, who is the Deputy Arts Editor of The Times. Yes - that's right - The Times!?

Not a gossip columnist, not a consumer mag, not even Vanessa Feltz, but the Deputy Art Editor of one of the UK's top-end, top-market national newspapers - I couldn't help thinking to myself, "does this mean that Big Brother is becoming more and more acceptable among the so-called ABC1 people in the country or does it mean that The Times is starting aim at a different market and readership?" It could be either; or indeed neither. Maybe they simply needed a journalist and he simply seemed interested- and why not? I suppose just because you write for The Times doesn't mean you're not allowed to enjoy some of the country's so-called 'dumbed-down' forms of entertainment. Art is art is art at the end of the day.

Either way, the day was fun and interesting, and I enjoyed it - however 'dumbed-down' that makes me.

There's nothing wrong with a bit of entertainment for entertainment's sake.

Cheers,

Paul


Layfield Assualted in Camden

You know sometimes when you see really bad marketing you just have to say something? Well I was innocently looking out of the window of the Camden Nandos when I was mentally assaulted by possibly some of the worst artwork ever conceived to promote a film, or any item come to think of it. The crazy guys behind this hideous remake of journey to the centre of the earth film seem to have realised it's not worth marketing and have not bothered to hire an agency but rather to give the opportunity to a gang of powerpoint wielding children. Please keep your eyes peeled for the ad, be ready to react violently to it.




Sunday, 29 June 2008

Friday, 27 June 2008

That Friday Feeling.....


I'm currently working like a beaver on the Impulse campaign! I'm recruiting for staff to work at the VUE cinema on 4th and 5th July. It's proving to be quite a challenge but I'm ploughing on regardless!!


Tomorrow I'm working at the Sure Girl Style Exchange Party which I'm majorly excited about - am going to probably be the most star struck person there, lol! love Alesha Dixon!

Gem x

Thursday, 26 June 2008

What a lovely chap

I've just had a very lovely chat with Leon Bailey Green - www.leonbaileygreen.com, have a look at what I've said on his site. Best of all have a look at his site, very intersting info on the world of marketing :)

Promo Girls Wanted for Impulse Campaigns

We're having a busy time in the Operations department at the moment recruiting staff for our "Impulse" promotions in July.


One is going to be in Vue cinemas all over the country on July 4th and 5th so if you are heading to see a film on those days, make sure you see one of our girls and get your free sample of Impulse body spray.

The other is taking place in Revolutions Bars in 50 different locations on Thursday, Friday and Saturday evenings throughout July. Not only will the girls be giving out free samples of Impulse in the bar but they will also be acting as matchmakers for the night - so if you want to inject some romance into your life this summer head down to Revolutions and let our Impulse girls help!

We are still still looking for promotional staff particularly in Lancaster, Carlisle, Inverness, Romford, Staines, Thurrock, Glasgow and Blackburn so if you want to work on one of our campaigns get in touch with me at emily.aylward@theloungegroup.com

Emily x